AI Insights · Timothy · July 2022
Top 5 Health and Fitness Apps Performance in New Zealand Q2 2022
Discover how the top 5 health and fitness apps performed in New Zealand during Q2 2022, including trends in downloads, revenue, and active users.
In Q2 2022, the top 5 health and fitness apps in New Zealand demonstrated varied performance metrics across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these trends.
MyFitnessPal: Calorie Counter saw a steady increase in weekly revenue, peaking at roughly $14K in late April. Weekly downloads fluctuated, with a high of around 1.6K in late March and April. Active users experienced a slight decrease from 57.7K at the end of March to 51.3K by late June.
Calm experienced notable peaks in weekly revenue, reaching approximately $15.7K in mid-April. Downloads varied, with the highest being around 2K in late April. Active users remained relatively stable, averaging around 21K to 22K throughout the quarter.
Headspace: Sleep & Meditation showed a consistent increase in weekly revenue, peaking at about $14.6K in late April. Weekly downloads remained modest, with a high of around 527 in mid-May. Active users saw a decline from around 8K in late March to approximately 6.4K by the end of June.
Fitbit: Health & Fitness had a significant spike in weekly revenue, reaching about $14.3K in late June. Downloads were highest in early May at around 1.5K. Active users were relatively stable, fluctuating between 31.8K and 34.9K throughout the quarter.
Flo Period & Pregnancy Tracker displayed a varied revenue trend, peaking at approximately $12K in early May. Downloads saw a high of around 1.7K in early April. Active users remained strong, averaging around 67K to 70K for most of the quarter.
For more detailed insights and trends, visit Sensor Tower.
